Author: flaviaantonescu

Posted on: June 24, 2020 Posted by: flaviaantonescu Comments: 0

Interview with Omar Sequera – Head of Marketing & Communications at Cuboh

Learn how Covid-19 changed the food online ordering and what restaurants can do to improve their online delivery system using Cuboh – a SaaS solution that aggregates online food delivery platforms. Omar Sequera on LinkedIn: Cuboh is a first of its kind SaaS solution that helps restaurants increase profitability through an online ordering management platform. We funnel in several services like UberEats, Grubhub, and Caviar to help decrease the dramatic…

Posted on: May 15, 2020 Posted by: flaviaantonescu Comments: 0

Measuring Social Media Marketing ROI

One of the most pressing questions that marketers ask about social media is whether they can calculate the social media ROI or which is the average ROI for social media these days? In other words, what’s the value that you get in return for your marketing efforts? The social media ROI can be analyzed from many perspectives such as customer lifetime value, customer referrals value, or even customer influence value.…

Posted on: May 15, 2020 Posted by: flaviaantonescu Comments: 0

Social Media Metrics that you can measure

Wondering if your social media efforts are working? There are many social media metrics that you can follow but some of them help you understand if your marketing efforts are fruitful. Firstly, take a look at your sentiment ratios. In other words, is the conversation skewing positive, negative, or neutral when it comes to your brand? To do this, you can use a counting tool or you can go through…

Posted on: May 15, 2020 Posted by: flaviaantonescu Comments: 0

Consumer Behavior on Social Media

All around the world, marketers and business owners are trying to understand if consumers are willing to buy products or services advertised on social media. They are also trying to find answers to questions such as what are the customers’ needs and wants on social media and how can the products or services catch the attention when there’s so much competition on social media. However, the first step is to…

Posted on: May 15, 2020 Posted by: flaviaantonescu Comments: 0

Track your social media efforts

You’re on Facebook and you’re on Twitter. You’re on Instagram. You’re on all the main social sites out there. You want your business to be popular and you’re not getting enough traffic or popularity or fans. What should you be doing to increase your social media presence? Before you could be doing well on the social media platforms, you need to figure out if you’re doing the right things or…

Posted on: May 15, 2020 Posted by: flaviaantonescu Comments: 0

Social Media Marketing Strategies

Social Media is more than meets the eye. Besides impressions, engagement, likes, and comments, marketers always pay attention to what’s behind these metrics. Marketers and business owners should dedicate their time and energy to drive organic reach and stay away from fake followers. Paid Media The first step is to decide which type of campaign you want to start. Where do you want to drive leads? On your profile or…

Posted on: May 15, 2020 Posted by: flaviaantonescu Comments: 0

Lookalike targeting using the Facebook Pixel

Creating lookalike audiences and retargeting marketing is backed up by various research studies that confirm the usefulness of these tools. According to Baymard Institute’s research about the e-commerce shopping cart abandonment, 69.57% of the average documented online shoppers abandon their carts before or during the purchase process. The Facebook Pixel can be explained as a piece of code placed on the backend of a website. It is recognized as one of the…

Posted on: May 15, 2020 Posted by: flaviaantonescu Comments: 0

The Customer Journey on Social Media

Many marketers and business owners are asking the same question. Can you use social media to sell your products or services? To answer this question, you need to know how the customer journey works on social media. Awareness The social media customer journey usually starts with customers being aware of your business. As I explained in my previous post, this can happen as a result of organic reach, paid ads or…

Posted on: May 1, 2020 Posted by: flaviaantonescu Comments: 0

Consumer Behavior – Cultural and Social Factors

Often marketers wonder what influences consumers. How can we predict when the purchase pattern is going to change and if it’s going to change? Some influencing factors define the consumers’ buying pattern. For instance, culture plays a vital role in determining the consumer behavior. Culture can be translated as the sum of beliefs and includes a particular human society as a whole, the roles that the society plays, the behavior…

Posted on: April 20, 2020 Posted by: flaviaantonescu Comments: 0

Why is useful to create Customer Personas?

Persona is a profile that represents a particular group of people such as a group of customers or users of a market segment. A persona is not a stereotype but rather an archetype based on research. Even though personas are fictional they create groups of people with similar needs. Personas need to be created based on common user needs, patterns or similar interests. Businesses need to be careful when using…