One of the most pressing questions that marketers ask about social media is whether they can calculate the social media ROI or which is the average ROI for social media these days? In other words, what’s the value that you get in return for your marketing efforts? The social media ROI can be analyzed from many perspectives such as customer lifetime value, customer referrals value, or even customer influence value.…
Wondering if your social media efforts are working? There are many social media metrics that you can follow but some of them help you understand if your marketing efforts are fruitful. Firstly, take a look at your sentiment ratios. In other words, is the conversation skewing positive, negative, or neutral when it comes to your brand? To do this, you can use a counting tool or you can go through…
All around the world, marketers and business owners are trying to understand if consumers are willing to buy products or services advertised on social media. They are also trying to find answers to questions such as what are the customers’ needs and wants on social media and how can the products or services catch the attention when there’s so much competition on social media. However, the first step is to…
You’re on Facebook and you’re on Twitter. You’re on Instagram. You’re on all the main social sites out there. You want your business to be popular and you’re not getting enough traffic or popularity or fans. What should you be doing to increase your social media presence? Before you could be doing well on the social media platforms, you need to figure out if you’re doing the right things or…
Social Media is more than meets the eye. Besides impressions, engagement, likes, and comments, marketers always pay attention to what’s behind these metrics. Marketers and business owners should dedicate their time and energy to drive organic reach and stay away from fake followers. Paid Media The first step is to decide which type of campaign you want to start. Where do you want to drive leads? On your profile or…
Creating lookalike audiences and retargeting marketing is backed up by various research studies that confirm the usefulness of these tools. According to Baymard Institute’s research about the e-commerce shopping cart abandonment, 69.57% of the average documented online shoppers abandon their carts before or during the purchase process. The Facebook Pixel can be explained as a piece of code placed on the backend of a website. It is recognized as one of the…
Many marketers and business owners are asking the same question. Can you use social media to sell your products or services? To answer this question, you need to know how the customer journey works on social media. Awareness The social media customer journey usually starts with customers being aware of your business. As I explained in my previous post, this can happen as a result of organic reach, paid ads or…
Often marketers wonder what influences consumers. How can we predict when the purchase pattern is going to change and if it’s going to change? Some influencing factors define the consumers’ buying pattern. For instance, culture plays a vital role in determining the consumer behavior. Culture can be translated as the sum of beliefs and includes a particular human society as a whole, the roles that the society plays, the behavior…
