If you never heard about Tableau, the very first questions that come to your mind are what is Tableau and how can this tool help marketers in their endeavors? Tableau is considered a Business Intelligence tool that brings your information to life. It’s made up of 3 main aspects: data preparation, the creation of your dashboards, and lastly, operate online which allows you to seamlessly share your information.
Gone are the days of sending Excel files back and forth. Tableau allows for very quick deployment and creation of results followed by improved collaboration using the Cloud technology. Tableau brings your information to life compared to Excel spreadsheets. Excel allows you to do some line charts or graphics, you can maybe create a dashboard but you need a special set of skills and be pretty good at development. With Tableau, it’s almost like drag-and-drop. It’s intuitive, it’s an amazing tool.
Let’s say you have Excel data from a large retail store that you need to analyze. How can Tableau help you? Firstly, you can connect every piece of information with a particular category. You can have tooltips that show you the breakdown. You can see the performance of a certain area or a large area. You can also change your tools and zoom in into a specific area where you can check everything related to that area. You can dig deeper and look at a particular data set, you can view what the information is made of, pull it out and insert it in Excel. Tableau allows you to perform a post-analysis and also to connect so many different data sources.
The reason why Tableau is such a useful tool is that you don’t have to be a programmer. In fact, if you have never touched any programming and you can’t even do a pivot table in Excel, this program is for you because of its simplicity. When using Tableau, you are only limited by your imagination and your creativity.