Some brand positioning principles apply to every business no matter the size of the business, category or target market. Principles that help business owners and marketers to better define the brand and make sure they are following the best approach to reach specific areas and consumers. The 4 A’s model is similar to the 4 P’s model with the difference that the 4 A’s principles are created from the customer’s…
When it comes to branding, there is no limit on the amount of creativity a business must devote to make its brand stand apart from the competition. As Maya Angelou said “You can’t use up creativity. The more you use, the more you have”. Moreover, when you create, define and position your brand, you need to also make sure it satisfies consumers’ needs and wants. Here are some questions you…
The market targeting topic resembles very much with the popular social media meme: “You can’t please everybody out there, you’re not on Avocado”. Brands can’t connect with all customers in large, broad, or diverse markets, therefore, they need to identify the market segments they can connect and serve effectively. Brands need to understand consumer behavior and identify what makes each segment unique and different. Identifying the needs and sending the…
Running a business has its ups and downs. Being an owner or working for a brand can be quite challenging but rewarding at the same time. No company can function without its brand and product/services offered. Brand and product management might seem to be the same concept but they are quite different. The Brand No matter what your company has to offer, you need to define your brand. Design a…
