How to use the 4 A’s model to position your brand
Some brand positioning principles apply to every business no matter the size of the business, category or target market. Principles that help business owners and marketers to better define the brand and make sure they are following the best approach to reach specific areas and consumers. The 4 A’s model is similar to the 4 P’s model with the difference that the 4 A’s principles are created from the customer’s…