Paid, Owned & Earned Media. What’s the difference?
Social Media is more than meets the eye. Besides impressions, engagement, likes, and comments, marketers always pay attention to what’s behind these metrics. As I mentioned in my past article, marketers and business owners should dedicate their time and energy to drive organic reach and stay away from fake followers. There are so many other ways to increase your social media presence and drive real engagement. This takes us to…