Remember Kelis’ famous song Milkshake launched in 2003? Well, she recently released her own milkshake recipe and she promised it’s better than the other recipes. As you can assume, we are not going to talk about milkshake recipes but rather about marketing recipes that you can create to improve your marketing strategy. Marketing platforms are just one of the ingredients you can add to your recipe and…the more the better. However, before you can own the better recipe, there are some steps to follow. Be ready to work hard but the results will pay off.
Improve and refine your knowledge
There is no better time to start improving your knowledge in digital marketing than now. As times have changed, so is the digital media and there is no shame in feeling lost in so much new information coming your way. Whether you are a business owner, self-taught marketer or you are working in the marketing field, it’s time to upgrade your knowledge. You just have to look up for the right information. The big news is that you can start right now, from the comfort of your home, having zero knowledge and still become a specialist. There are many online classes that you can take for free, or invest a few dollars in your marketing persona. You can also read good blog articles written by reputable professionals or take the courses and certifications provided by Google Ads Academy, HubSpot Academy, and many others. If you prefer books, see what marketing gurus are recommending and which ones have better ratings. The amount of information you will receive is overwhelming, but you know what they say, where there’s a will, there’s a way.
Decide which marketing platform better fits your needs
HubSpot Marketing, Exponea, RankActive, Moz, ActiveCampaign, LeadSquared Marketing Automation, iContact Pro, Wishpond, Referraizer, and Chip Monkey are the Sanskrit language for you? In this case, you should go back to “Improve and refine your knowledge” step. Once you know what these marketing platforms can do for you, the sky is the limit! Let’s take HubSpot as an example. It offers customer relationship management and at the same time, it’s a marketing, sales and service hub. Organize, track, and nurture your relationship with customers for free. If you own a business and need client retention, I would recommend using Referraizer. Besides what HubSpot can do, it offers loyalty and member-get-member programs. By using this platform, you can start a campaign focused on client retention, sales and brand awareness at the same time. There are many powerful tools out there and the best way to teach yourself is to practice what you’ve learned. It’s always recommended to start with a small budget and see what works best for your business. There is always something new to learn in digital marketing and, of course, there is always room for business growth.
Enjoy the benefits
If you took the time to learn and practice your new skills, at this point you are half-way through. You would say, how come only half-way through? I did so many things already! Well, the topic of this article started with creating the perfect recipe, one that is better than other recipes out there. To figure this out, you need to take the time to measure and analyze the results. Luckily, the marketing platforms will help you with measuring the results, but who will help you with analyzing the results? Nobody. You need to help yourself and decide what went well, what didn’t go right, what can you improve or change to make your marketing recipe better. Don’t freak out, compared to the old fashion marketing, you will be able to know the answers to all these questions. This is why the mastery of platform marketing is a key skill to advance in your career, excel in digital marketing or make your business grow. Information is power. Information is knowledge. Information is waiting for you at the time we speak. Or write.
At this point, your marketing milkshake might be better than the rest. Enjoy!