As many of you enjoyed “Improve the brand experience with a simple Survey” article, it’s worth mentioning a few more details that can help marketers obtain the (almost) perfect survey. When I say (almost) perfect, I’m not referring to any particular research steps like identifying the need, designing, or conducting the research, but rather about how all these steps can work against each other if they are not perceived as…
There are a multitude of online articles debating if social media advertising is working. There are many social media specialists sharing advice on how to make your social ads work. More or less, all the articles are suggesting that you maybe need to change your approach, content, audience, the social media platform, the budget and much more. Changing the elements in your ads might help you to reach more people…
Remember Kelis’ famous song Milkshake launched in 2003? Well, she recently released her own milkshake recipe and she promised it’s better than the other recipes. As you can assume, we are not going to talk about milkshake recipes but rather about marketing recipes that you can create to improve your marketing strategy. Marketing platforms are just one of the ingredients you can add to your recipe and…the more the better.…
There are many things a business owner needs to keep track of. Revenue, taxes, insurance, rent, the variable cost, fixed cost, payroll, breakeven, return on sales, quality, quantity, etc. It makes your head spinning around. Moreover, the owner always needs to keep an eye on the most important thing, the Customer Journey. Besides all the other concerns, let’s not forget who pays the bills. Customers pay the bills. They are…
Having a restaurant business is one of the most challenging that one can have. Starting a restaurant is considered a high-risk venture and many restaurant owners can fail because they skip the marketing research stage. A deep analysis of the market penetration, targeted audience, product appealing and competition is a must before the grand opening, and even during the business development stage. Before opening the restaurant Many steps precede the…
Remember the popular television show called “Married with Children” and its well-know theme song that says, love and marriage go together like the horse and carriage? Without knowing it, Frank Sinatra is describing the relationship between two powerful tools called Digital Marketing and Integrated Marketing Communications. Now that I caught your attention, let’s go back to business. We need to understand what each concept means and why they are so…
For the last three years, I have been working as the Marketing Manager of a well-known European and American fast-casual franchise chain, being in charge of the Miami and New York locations. Giving my vast experience, I have decided to share some thoughts about the marketing relationship between the franchisors and franchisees, their needs and expectations. What are their needs and expectations? On one side, franchisors are providing a proven…
I am the Customer. I can make you fail or I can make you succeed. You need to understand my needs and offer me convenience. You need to know how to communicate and what to communicate. I get bored fast. I change my mind. I like fair. My second name is Fair. I want fair prices, services, products and value for money. I will answer your call to action, but…
