How to design the (almost) perfect Survey?
As many of you enjoyed “Improve the brand experience with a simple Survey” article, it’s worth mentioning a few more details that can help marketers obtain the (almost) perfect survey. When I say (almost) perfect, I’m not referring to any particular research steps like identifying the need, designing, or conducting the research, but rather about how all these steps can work against each other if they are not perceived as…