There are many challenges that marketers face when creating video content. The very first question is: do you want to create a video using a professional camera or maybe a slides video by playing with images, text, and music until you get the desired results? If you go for the first option, there are not that many things that you can do to improve the video quality. You can add some light to make it brighter, add some titles and music to entertain the viewers, but in the end, you need to stick to the video scenario that you already filmed.
Designing a video using graphic design apps opens a whole new world for videographers. Anything you can imagine is real. You can add or remove elements, change the background, include animated characters, catchy transitions between the slides, special effects, and sound effects. Below, you can find some really interesting apps that will make your life easier and make you blast with creativity.
Canva – create your slides
This app has thousands of images, vectors, and illustrations. You can even upload your own, edit your photos, use filters or get advanced with photo editing tools. You’ll never be stuck for choice. You can use icons, shapes, and elements with ease and choose from thousands of elements for your designs, or upload your own. You can also access a great selection of fonts perfect for every design. And the best news, it’s (almost) for free. You can upgrade to the professional version if you need more advanced features but if you need the basics, just use it the way it is.
In terms of creating a video, you need to start by choosing the right dimension depending on where you want to upload your video. The next step is to create your slides that tell your story. Create as many slides as you need, depending on the length of your video and how many seconds would you like each slide to show up. Remember that your video needs to be entertaining and fast-paced so you will want to show each slide for not more than 1 second. The less exciting part about Canva is that you don’t have an option to transform your slides into videos. It’s just a design app that can make your story more interesting. Creating the video from your slides is a different story that takes us to the next point of the article.
IMovie or PowerDirector – create your slides video
If you are an Apple user, you would want to go with IMovie that is already installed by your Apple software. If Android is what you use, you will be more than happy to use PowerDirector. With very little differences, these apps will transform your slides into a piece of art. These apps give you the power to create amazing, engaging videos on-the-go. As a start, upload your slides in the app. Crop the slides to have the desired time length and let the adventure begin.
Transitions make your video more entertaining if you only find the best one to fit your video style. It can be at the beginning, at the end, or even across the video as the action unfolds. Fade in/out, dissolve, wipe, zoom in/out, slow motion or fast motion, transitions are a valuable tool for videographers, helping you to move the story along, convey a mood or tone to viewers, and set the stage for the next scene. Transitions have different meanings and symbolism, so they should be used thoughtfully and should always serve the story.
Choosing the right music or voice over style for your video can be a little challenging since the music can be the difference between an engaging video or not. The music style needs to help the storytelling. Either pop, jazz, rock, eerie, electronic or soul, the music style needs to go hand in hand with your video. Don’t forget that having the music in the background doesn’t mean that you can’t add some sound effects to highlight the key messages of your video. It’s all about creativity and the balance of the elements. Or as Maya Angelou used to say, “You can’t use up creativity. The more you use the more you have.”