Month: October 2019

Posted on: October 24, 2019 Posted by: flaviaantonescu Comments: 0

What to expect when you increase prices

A price increase can raise profits considerably but can also make the clients unsatisfied. A major circumstance provoking price increases is cost inflation. Companies often raise their prices by more than the cost increase, in anticipation of further inflation or government price controls. Another factor leading to price increases is overdemand. When a company cannot supply all its customers, it can raise its prices, ration supplies, or both. Each of these has…

Posted on: October 24, 2019 Posted by: flaviaantonescu Comments: 0

Before and after the Pitch

If you are a self-taught marketer, you should know that an advertising pitch is the proposal of an advertising agency to promote a brand, its products or services. The pitch states the goals and objectives of the campaign and describes how the campaign will deliver its results. During the pitch, a good advertising agency should demonstrate that the marketing budget will effectively create greater value for the brand. But what…

Posted on: October 24, 2019 Posted by: flaviaantonescu Comments: 0

How to launch a successful product awareness campaign

Every business wants to make its products as popular as they can be. Making potential customers familiar with the distinctive qualities or images of a particular brand, products or services can increase the revenue. Awareness is essential for every type of business but it doesn’t come for free. You are about to launch a new product and you want to convince potential customers to try it. Where do you start…

Posted on: October 24, 2019 Posted by: flaviaantonescu Comments: 0

Basics for creating videos without a camera

There are many challenges that marketers face when creating video content. The very first question is: do you want to create a video using a professional camera or maybe a slides video by playing with images, text, and music until you get the desired results? If you go for the first option, there are not that many things that you can do to improve the video quality. You can add…

Posted on: October 24, 2019 Posted by: flaviaantonescu Comments: 0

How to develop effective marketing communication

Marketing communication activities contribute to brand equity and drive sales in many ways. Your goal can be to create brand awareness, to strengthen the brand’s image, to drive positive brand judgments or feelings, or to retain the consumers’ loyalty. To do so, you need to deliver a consistent message and achieve strategic positioning. To find the best communication way channels and set the right budget, marketers need to assess which…

Posted on: October 24, 2019 Posted by: flaviaantonescu Comments: 0

How to build a successful brand awareness campaign

Every business wants to make its brand as popular as it can be. Making potential customers familiar with the distinctive qualities or image of a particular brand of goods or services can increase the revenue. Awareness is essential for every type of business but it doesn’t come for free. Each dollar needs to be spent wisely and every action needs to be taken having the main goal in mind. Therefore,…

Posted on: October 24, 2019 Posted by: flaviaantonescu Comments: 0

Why customer experiences are better than the product offerings

One of the most influential and reputable Florida International University business professors, Anthony Miyazaki, once said: Focus your brand attributes more on your customer experiences than on your product offerings. What does he mean? The brand is just a name. A product is a product, good, bad or average. Well, not quite. After reading this article, you will agree that the customer experiences have (almost) nothing to do with the product offerings.…

Posted on: October 21, 2019 Posted by: flaviaantonescu Comments: 0

How to increase your WOMM?

Why is “word of mouth” so important for your business? Because people trust other people and the experiences they have while testing a product or using a service. When they hear from a friend or a consumer about a product or brand, they are more likely to buy it. Consumers trust their friends. This is why word of mouth is the most amazing source of advertising. The numbers don’t lie. Google Reviews…

Posted on: October 21, 2019 Posted by: flaviaantonescu Comments: 0

Know your Competition in the restaurant business

A very important aspect that every marketer should incorporate in the Marketing Plan is the Competitive Environment. Nowadays, businesses can be very competitive so the more knowledge you have in different industries and businesses, the better prepared you are to beat your competition. There are more ways to analyze your competition. However, a good start can be to analyze their industry, products and client focus. Analyzing your competitors can take…

Posted on: October 21, 2019 Posted by: flaviaantonescu Comments: 0

How to customize a brand for the U.S. market

Many companies are drawn to the U.S. because the market has a lot to offer. However, if you decide to relocate or expand your business in this competitive environment, you should first ask yourself some questions. And do your homework. Having a successful business elsewhere does not automatically make you thrive in the U.S. The same assumption applies to your products. Culture and tastes are tremendously different worldwide. While some products…